RMIT大学传媒学生获得机构大奖

Communications student branded a winner

Dara Donnelly (centre) receives a winner’s trophy at the Future Brand awards.

An RMIT University student has won a prestigious award from one of the world’s leading branding agencies.

Dara Donnelly has won the 2007 Future Brand Future Talent Award for strategy.

Future Brand is one of the world’s leading branding agencies. Its clients include ANZ, British Airways, Nissan and Panadol.

It is the first time the competition, which has been running in the UK and US for a number of years, has been held in Australia.

Ms Donnelly, who is studying courses within RMIT’s Bachelor of Communication program, entered the “strategy” element of the competition. She had to produce an idea for a new music website which streamed live concerts.

She came up with “www.giggersite.com.au”, a community website for music fans who go to a lot of gigs.